niba: Spain’s first 100% digital neo-energy company

Smart and sustainable energy with niba

In a world that is increasingly focused on sustainability and digital transformation, niba, Spain’s first 100% digital neo-energy company, was created as an innovative response to the needs of 21st-century consumers. This new energy retailer from the Iberdrola Group, which includes Iberdrola España, is built on 100% renewable energy, artificial intelligence (AI) and a customer experience centred on hyper-personalisation and data.

niba, the first neo-energy company in the Spanish market

With the purpose of transforming the way people relate to energy, niba combines the strength of a major corporation with the agility of a start-up, reinforcing the Iberdrola Group’s commercial leadership in Spain.

What is niba?

niba is a corporate start-up from the Iberdrola Group, which includes Iberdrola España, focused on a model that combines green energy, digital culture and a fully personalised experience. Its launch responds to the Iberdrola Group’s commitment to continue offering increasingly innovative solutions tailored to all customer profiles. In this context, niba is positioning itself as Spain’s first neo-energy company, offering 100% renewable energy, fully digital management and an in-house customer service team.

Green energy and innovation at the service of customers with niba

niba’s commitment to renewable energy is one of the fundamental pillars of its value proposition. The energy retailer supplies fully green electricity, ensuring that all customers can enjoy energy sourced exclusively from renewable sources, contributing to the energy transition and sustainability in Spain.

What’s more, niba is built on an advanced digital platform that uses artificial intelligence and automated tools to manage every aspect of the service from a single mobile app. Since its launch, niba has integrated artificial intelligence into key processes to help users access all the information they need when making decisions, including analysis of their consumption, savings recommendations, plan personalisation and cost optimisation, among others.

“niba was created as the first neo-energy company, with the aim of bringing energy closer to people, in the same way that neobanks transformed the financial experience.”

Mariola Martínez

niba Managing Director

Key features of niba

niba stands out in the Spanish market thanks to its innovative and transparent value proposition. Some of its most notable benefits include:

100% renewable energy

All supplied electricity is certified renewable, guaranteeing minimal environmental impact.

100% digital management

Full control of consumption and billing through an intuitive, easy-to-use mobile app.

No long-term commitment

Users are not tied to long-term contracts, offering freedom and flexibility.

In-house customer service

A fully digital, direct and personalised customer service experience, with real-time support.

Saving recommendations

niba’s artificial intelligence provides personalised suggestions to optimise energy consumption and help you save.

Why choose niba?

niba, the first neo-energy company in the Spanish market, adds extra value that complements the traditional model: the simplest, fastest, greenest and smartest way to manage energy.

niba is agile and 100% digital

We are redefining the way energy is managed, giving users maximum control and autonomy from an app. With no paperwork.

niba is fair

Users pay only for what they need and will always find the best possible price when renewal is required. No surprises.

niba is smart and proactive

niba learns from consumer habits through the use of AI and evolves to provide recommendations that help them save on their bill.

niba is clear and honest

Communication is clear and direct, with no jargon or unnecessary complexity. The decision always rests with the customer, who has all the tools needed to make it.

niba offers in-house customer service

niba’s customer service is managed entirely by in-house staff to ensure a more personalised and closer relationship with customers, in line with the Group’s values.

niba: a new vision of energy consumption to continue leading the Spanish market

niba was created as a strategic initiative within the Iberdrola Group, with the aim of driving an agile, technology-driven model focused on personalised customer care. Its value proposition is based on offering customers a wide range of solutions to respond more quickly to new forms of consumption, anticipating what they may need in the future, even before they request it.

As part of its strategy, niba offers a freemium model, with a package of features available at no cost to users registered on the app, allowing them to see its value before becoming customers of the company.

niba does not include exclusive promotions for new customers or counteroffers for customers who choose to switch to other companies. Instead, it always offers the best price available at any given time, both at the point of signing up and at each contract renewal.