Coinciding with the start of the women's football World Cup
New women’s sports and equality campaign to be launched
- Company support reaches two out of every three women in the federation.
This week Iberdrola España is launching a new campaign to raise the profile of women's sport, a sector in which it is one of the main promoters, coinciding with the celebration of the FIFA Women's World Cup 2023.
The media will broadcast a new spot, Campos AmpliadosExternal link, opens in new window. , in which the best sportswomen in our country join forces to recreate a huge playing field, vindicating the fantastic moment that women's sport is experiencing both inside and outside our borders.
In the audiovisual piece, the footballer Alexia Putellas, twice Ballon d'Or winner, appeals to a multitude of sportswomen, such as the swimmer Ona Carbonell, the karateka Sandra Sánchez, the athlete Desiré Vila, the taekwondist Adriana Cerezo, and the weightlifting champion Lydia Valentín.
Together they will outline the area of a gigantic football pitch which, at the end of the spot, will be revealed as the biggest in the world. The aim of this large pitch is to recreate the support of all Spanish women's sport for the women's national football team, which will soon arrive in New Zealand to start the Women's World Cup competition in Australia.
Iberdrola España has been one of the main promoters of women's sport in Spain since 2016. Today it already supports 32 national sports federations and its support reaches more than 600,000 women, that is, 2 out of every 3 federated women.
In addition, it supports 100 sports competitions, 32 of them as Iberdrola leagues, and has 32 Ambassadors - high-level sportswomen - with whom it continues to pave the way for women's sport to obtain the recognition it deserves.
It is a commitment to equality through sport that has its continuity in the Iberdrola Supera AwardsExternal link, opens in new window. , awards endowed with a total of €300,000 that were created with the aim of recognising and giving visibility to the best sporting initiatives in favour of equality and the empowerment of women.