Iberdrola Group launches niba, the first neoenergetic company in the Spanish market

The company launches its first 100% digital corporate start-up, with the goal of promoting a new model based on agility, technology, and customer service, thus consolidating its commitment to innovation and operational excellence.
As part of its strategy for evolution and leadership in the sector, the Spanish energy company launches niba to complement Iberdrola Group’s commercial offering, which will serve new customers starting this June.

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niba, the first neoenergetic company in the Spanish market

Iberdrola Group launches niba, its own 100% digital corporate start-up, with a proposal focused on agility, artificial intelligence, and customer orientation. The project is born with the aim of continuing to respond to the new needs of the market.

As a leader in the energy sector, Iberdrola Group launches a pioneering proposal to anticipate future customer needs. The focus of niba promotes a new way to interact with the energy company: 100% digital, intelligent, and designed to manage energy in a more interactive and conscious way.

“niba was created as the first neoenergetic company, with the purpose of bringing energy closer to people, just as neobanks transformed the financial experience. The project is based on advanced technology that will provide the customer with a unique experience through hyperpersonalisation and data. This is the moment of innovation, and the launch of niba strengthens the group’s commitment to always being at the forefront”

Mariola Martínez

General Manager of the start-up

The energy market is going through a phase of transformation marked by the electrification of demand and digitalisation. This evolution is redefining consumption habits and giving rise to users who demand increasingly flexible, efficient solutions aligned with more digital and connected lifestyles.

niba, a 100% digital start-up

niba will allow users to manage all their products through an app, without physical offices, and with a customer service model focused on high technological and digital competencies. Its technology, developed from scratch, is designed to facilitate an agile, personalised experience focused on user utility.

Since its inception, niba has integrated artificial intelligence into key processes to help the user get all the information they need when making decisions: consumption analysis, savings recommendations, personalisation of plans, and cost optimisation, among others.

A premium customer service for all clients

In this context, niba will opt for a model designed to meet the expectations of the digital customer, who seeks to control all processes online. The customer service of niba is entirely managed by in-house staff to ensure a more personalised and close approach, aligned with the group’s values.

This model consists of empowering the Customer Service team with top-level technological competencies and full autonomy in their day-to-day activities. These agents are in direct contact with other areas of the company and have the ability to manage each case from start to finish via the technology platform.

With the value proposition of niba, Iberdrola Group expands its customer solutions offering to respond more quickly to their new consumption habits, anticipating what they may need in the future before they have to ask.

As part of its strategy, niba will offer a freemium model, meaning a package of functionalities at no cost to users registered in the app, allowing them to see its value before becoming customers of the company.

Regarding its commercial offering, the company will not include exclusive promotions for new customers or counteroffers for customers leaving for other companies. Instead, it will always offer the best available price at any given moment, both when signing a contract and during each contract renewal.

A project to continue leading the Spanish market

This new company is born as a strategic initiative within Iberdrola Group, aimed at promoting an agile, technological model focused on personalised service. The company starts this June with electricity plans and 100% green energy supply. In the coming months, it will incorporate other added-value products and services into its commercial offering. In the medium term, niba aims to consolidate a sustainable and scalable operational model.

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