24 MAY 2023

We evolve the logo of our brand while maintaining the values of sustainability and innovation

  • Committed to a simpler visual language, with solid colours that improve its visualisation in digital media.
  • The new logo is 50% lighter than the previous one, which means lower power consumption and faster download speeds on websites and apps.
  • It uses a more modern typeface with lower case letters that convey greater closeness.
  • The colour palette maintains the Iberdrola Group's commitment to the planet: renewable energy, through green; water and wind with blue; and the sun, through orange.


This morning, Iberdrola Spain has presented an evolution of its brand identity designed to tangibly reflect the reality of a sustainable and innovative company, part of the Iberdrola Group, a world leader in renewable energies, which evolves with the needs of society.

It is an evolution based on its current, highly recognisable icon, which will act as a link between all the countries in which the company operates and which will be implemented in a first digital phase, to be gradually adapted to physical formats.

The evolution of the identity responds to the need to adapt to an increasingly digital world. Although it aims to maintain the origin, essence and values of the brand - with an isotype that is highly recognised among customers and the general public in our country - it will allow for a simpler application to all formats and media.

A more sustainable brand

The evolution of the identity is designed to create a more sustainable, digital, approachable and modern brand. The commitment to sustainability is one of the hallmarks of the Iberdrola Group and has been part of its origin since it was created more than 170 years ago, anticipating the energy needs of society and transforming itself to find solutions that preserve the environment for future generations.

The change in its identity reinforces the Iberdrola Group's ambition to continue to position itself as a brand that remains a pioneer in its unwavering commitment to the decarbonisation of society and the well-being of all people.

With the evolution, the brand evidences the company's sustainable DNA and represents more faithfully what the Iberdrola Group is: a key player in the electrification of the economy that seeks to inspire society on the need to care for and give back to the planet what it has given us. And a brand that is always moving forward and going one step further, pursuing increasingly ambitious goals, such as achieving zero emissions by 2030, thus supporting one of the most important SDGs.

The new version of the logo evolves its previous version to facilitate its application, generating greater contrast and better visualisation in digital media, which translates into a simpler, more usable and accessible visual language.

More modern, in lower case, the logo improves legibility and brings the brand closer. In addition, due to its simplicity, the new logo is 50% lighter, which guarantees lower energy consumption, faster download speed and, consequently, energy, cost and time savings.

The rest of the resources have also been conceptualised to improve the application of the brand and contribute to the reduction of the carbon footprint, involving a lower energy consumption and favouring a more simplified use and design application regulations that help in its implementation, from eco-design, to the choice of materials, waste reduction, energy saving and local production.

The chosen colour palette represents the Iberdrola Group's vision of the world and its commitment to the planet, favouring the association of the brand with three key elements of its value proposition: renewable energy, through green; water, with the colour blue; and the sun, through orange.

Also relevant is the new typeface family chosen, IberPangea, which is variable, more efficient and legible, designed to work effectively both in the digital and offline world.

All this makes for a more contemporary visual identity, which unequivocally underlines and conveys the spirit of optimism and innovation that characterises the company, but which also maintains the essence of what the Iberdrola Group has always been.

The evolution of the brand will be carried out in a sustainable manner and the logo will be replaced on the basis of economic and sustainability criteria, as brands are designed to coexist in time and space for as long as necessary.