Iberdrola España and WOMEN LAB BILBAO bring together 200 Basque female executives for a conference on ‘Intergenerational Talent’

There are now 700 female executives and managers participating in various initiatives to promote the careers of Basque professionals.

Around 200 female executives and managers from some of the most prominent companies in the Basque Country took part yesterday in a conference on 'Intergenerational Talent', organised by WOMEN LAB BILBAO in collaboration with Iberdrola España. This is the eighth event the two organisations have held together.

WOMEN LAB BILBAO is a space for connecting, sharing and fostering the talent of women working in the Basque Country. A total of 700 executives and managers now take part in various activities, networking initiatives, meetings and conferences aimed at promoting the careers of Basque professionals.

The meeting aimed to challenge the false generational divide and highlight the value of collaboration between senior and junior professionals as a genuine driver of talent and competitiveness.

This new gathering, held in the auditorium of Torre Iberdrola, was presented by Laura Ruiz Andrino, founder of WOMEN LAB BILBAO. It featured Gema Martínez (Zaintzen); Amaia Jugo (Bizkaia Talent); Leire Estenaga (Digitalentu / Global Shapers); and Ainhoa Alonso (Satlantis), who shared experiences in team management from different perspectives—from the Baby Boomer generation to Gen Z, including Gen X and Millennials. The session was moderated by Maite Caballero, an expert in employer branding and talent strategy at Bizkaia Talent.

Estibaliz Goñi, Director of Processes and Technology at i-DE, Iberdrola España’s distribution company, welcomed attendees to this edition of Women Lab Bilbao and highlighted that “one of the pillars of Iberdrola España is its commitment to equal opportunities and its focus on talent. That is why an issue such as intergenerational coexistence in the workplace is a constant in our daily work. Several generations work side by side here, learning from one another and enriching shared knowledge. Our teams are fully diverse in terms of age, background and culture. Iberdrola España has expanded from Bilbao, where we were founded 125 years ago, to the rest of the world. Today we are present in dozens of countries, which has led us to become the leading electricity company in Europe and the second largest in the world. This can only be achieved by always relying on the best talent, without distinctions or any form of ageism".

For her part, Laura Ruiz Andrino, founder of Women Lab Bilbao, stressed that “when we talk about managing processes and technology in a company like Iberdrola, we are not talking about managing systems. We are talking about managing teams—large teams, diverse teams, teams where engineers who have been with the company for 30 years work alongside professionals who have just joined, teams where digital transformation is constant and where the transfer of knowledge between generations is critical for everything to work properly.”

Iberdrola España and WOMEN LAB BILBAO bring together 200 Basque female executives for a conference on ‘Intergenerational Talent’

Iberdrola España and WOMEN LAB BILBAO bring together 200 Basque female executives for a conference on ‘Intergenerational Talent’

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